Role: Art Director/Designer
Client: Aspire
Year: 2022
Client: Aspire
Year: 2022
I was enlisted to overhaul and reimagine the brand identity of Aspire, along with its visual language across both online and print platforms. Initially working independently, I focused on defining the logo and establishing brand guidelines before proceeding to address the overall look and feel of the main website. Upon completion, the objective shifted to laying the groundwork for both print and digital touchpoints at a surface level, providing a foundation for the internal team to expand and refine further as content is released.
