Role: Art Director/Designer
Client: ZEGO
Year: 2022
I joined the team to revisit and enhance the existing ZEGO brand guidelines and visual language. This involved delving into crucial design areas to establish the overall tone. Through extensive research and brand exploration, we considered various executions that ZEGO could pursue, including illustrations, 3D animations, and more. Once the groundwork and direction were established, we proceeded to create a comprehensive library of bespoke photography for all marketing and campaign requirements. Additionally, we developed an iconography language to enrich the brand and formulated detailed application guidelines.

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