Role: Senior Designer
Client: Paymentsense
Year: 2018
As a member of a small team, I contributed to a brand refresh initiative that involved revamping the identity and establishing brand guidelines. This project expanded to include defining the tone of voice, brand direction, and all touchpoints of the business. Tasks included collaborating on website development, crafting a photography style and treatments, and contributing to the design of trade show expos, among other elements.

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