Praxia Bank
Role: Senior Designer
Agency: EY-Seren
Year: 2019
Our team was tasked with exploring and refining the existing Praxia bank logo and guidelines to steer it in a new direction. This involved delving into the visual language, conducting thorough research, and repositioning the brand to resonate with the appropriate user base. We concentrated on tailoring the brand to cater to an online-only banking experience within the Greek country and community.

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